I created an earlier post to brainstorm ideas for reality mining while avoiding a conversation on privacy. How about some of the business uses for Mobile GPS:
1. Advertising: I'm not the first to come up with this idea. But imagine advertising for retail, truly capturing impulse buyers by sending coupons/deals to customers passing by your store. Couldn't be totally random though (that'd be annoying) but perhaps if someone signed up for the service for a chain of stores/restaurants they like.
2. Driver locations: I imagine large businesses have GPS services, but for small wholesaling businesses with a handful of drivers making deliveries this could present a cheap solution to knowing where your drivers are. They're already outfitted with cell phones. Just add the GPS app.
3. Safety: Also not an original concept. Some college campuses have utilized mobile GPS in their security escort service, following up on students that haven't checked in before making it to a certain location.
So there's just a few ideas, anyone have any other good ones?
